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Ensuring that information of your product or service reaches consumers at the right time and through channels convenient for them, is in essence what a marketing plan defines. Simple as it may sound the complexities of creating a well-structured marketing plan are immense and therefore needs to be based on sound domain knowledge and in-depth functional capability.
At DotUP Research, our team of domain experts and marketing champions analyzes your business, look into market trends and create customized marketing plans, to ensure that your brand reaches out to consumers in a professional manner.
Typically, our marketing plans consist of the following activities:
Based on your product or service range, we analyze specific industries for trends, market growth, competitors, substitutes, and future growth prospects. The data collated and analyzed provides a platform for understanding the market, consumers, and to create options for us to build a marketing plan for your business. SWOT analysis, PEST, and other models are used to analyze the environmental impact that your business may face from market forces.
Identifying your market segment, demographics, and customer need, will be analyzed based on:
• Demographics – Age, gender, income, etc.
• Geography – Location, area, etc.
• Behavior – The typical benefits that a customer would like to derive from the product or service.
• Psychographic – Lifestyle and buying patterns
Customer analysis gives a true picture of your end buyer and helps to create strategies that will engage them in the buying process.
Positioning your product or service, creating brand awareness, and defining ways to become a leading player in the business segment form part of this activity. In the absence of clearly defined objectives, your business will end up without a structure or vision to work against. This is critical because marketing objectives defined have to be realistic and implementable.
This is the implementation phase of a marketing plan. Based on your product and service we use methodologies to identify pricing and promotion activities. Promotion activities include using both online channels like SEO, PPC and other web-enabled programs. Offline engagements include identifying media outlets, banner options, trade journals, and face to face activities.
We believe that every program needs to have a clearly defined ROI and interventions that we suggest are based on industry best practice and tried and tested methods.
Sales & Distribution
This is another key activity in the marketing plan life cycle. How do you reach your customers, what messages will your sales team carry, how will your product or service be distributed, the strength of your sales force, and similar strategic options will be defined in this phase. Assessing stakeholders involved in the process along with creating a correlation between your organization, people, technology and external suppliers will be mapped to create an end to end understanding of this critical activity.
Demonstrating the true cost of your marketing strategy is part of the financial planning support that we offer. Identifying returns on investment, sales growth, revenue projections through the balance sheet, cash flows and income statement is what creates a complete marketing plan.
At DotUP Research we do not provide theoretical marketing plans. Creating implementable and measurable outcomes that provide tangible value to our customers is what we specialize in.
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